In any process optimization is the final process. Before that many small steps are carried out for the process like concept, finalizing, design etc. the process or product definitely requires the need of customer. Understand the customer requirement and address the product as per their requirement. Check the feasibility of producing the product with in a limited time and cost. After all these process, optimization technique is carried for improving the quality of the product by both content and cost wise. For increase the quality the content seo is used. The seo uk is very famous for enriching the content by optimizing the keyword, design the website as much as attractive. Recoding the program using the HTML coding system is possible. By doing this cheap seo technique is reach all over world. This tactics is mainly developed by the seo glasgow because their intention is to attract the customer by proving the service in cheaper rate. The websites normally contains the picture, movies etc. these all things should be arranged according the prioritized menu. So it is useful for the user to find out the required thing without wasting the time in searching. The value of website should be increased if the number of visitor visiting the website is increased.