The Internet has become so vast that the search engines like Google need to be optimized to maintain the specific traffic level so that it does not gets slow down due to the addition of more and more information. It is always advantageous to improve the search engine capability to show the results in a very fast manner. Hence this seo, which is also called as Search engine optimisation is, used which helps in improving the volume of the information that is flowing through the net. There are many tips to be followed by the webmasters for their websites to by as fast as a rocket. One of the tips in the search engine optimization is that the usage of keywords neither should not be very often nor should not be rare. And important criteria is that the keywords should be mentioned in bold letters so that they catch the eye of the readers and thus helping them to gather the information very quick and making the website or search engine to be more effective. We need to keep in mind that the keywords should not be very often and once or twice is more than enough. By making the website more effective the website or the search engine gets reputed amongst the public.